about

Hands-on, ambitious, and creative growth marketing professional with over ten years of experience in campaign development and lead generation with strong focus on crafting both organic and paid, targeted messaging and content strategies for segmented audiences.

Track record of success in developing, deploying, and tracking omnichannel strategy leading to substantial digital growth and customer retention.

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Skills

Google Analytics Google Ads Audience Analysis Meta Ads

Social Media Management Strategic Planning Graphic Design

Adobe Creative Suite Salesforce/CRM SEO/SEM Retention Strategy

E-mail Campaigns Branding Content Creation E-commerce

Conversion Optimization Budget Management

Work Experience

2023 - Present

CareerWise
Marketing Director

2019 - Present

Tattered Cover Bookstores
Director of Marketing

Responsible for driving customer acquisition and retention, brand recognition, and revenue growth through the development, management, and optimization of an omnichannel marketing strategy
Increased eCommerce profit by $600k annually and website visits by 87% using both paid and organic campaigns including e-mail, display and search, and social
Out-performed industry norms on Google Ads campaigns (our avg. CTR: 39.9% vs. 2.7% norm; our avg. conversion 28% vs. 2.8%; our avg. CPC $.07 vs. $2.37) by generating high-converting imagery and copy and continuously performing a/b testing on optimization tactics such as bidding, creatives, landing pages, ad copy, audience targeting, and keywords

2019 - 2020

Apartment Association of Metro Denver
Marketing Director

Designed and tracked email marketing, SEM/PPC, display ads, paid/organic social media posts, event mailers and flyers, and other collateral to expand brand visibility across various channels and increase inbound lead generation by 67%
Developed digital growth strategy plans for each department (Events, Government Affairs, Education, Membership) resulting in an increase in membership sales by 30% and an increase in event attendance by over 50% and bringing in an additional $155,000 in revenue in just 6 months
Refined the organization’s brand identity guidelines and communications standards bringing strategy and organization to a previously unstructured business development program

2016 - 2019

Mount Vernon Canyon Club
Director of Marketing & Sales

Designed all digital and print assets, as well as internal and external communication, including website, social media and PR to increase membership sales and customer retention
Exceeded monthly sales goals by 60% to 75% on average with development and implementation of brand-new membership structure and by identifying emerging market trends
Proactively prospected, grew, qualified, and maintained sales pipeline through networking, digital campaigns, site visits, design of print ads, and market research analysis

2014 - 2016

The Pinery Country Club
Sales & Membership Director

Served members by planning, organizing, implementing, and evaluating communications and information programs
Planned member and non-member events such as weddings and holiday functions
Created and tracked all marketing collateral including print and digital to current marketing trends

Continually reviewing marketing trends and monitoring Google Analytics to develop an in-depth understanding of our customer and their buying journey to better segment our digital campaigns and capitalize on growth opportunities
Implement email marketing campaigns through Salesforce Marketing Cloud, achieving an average open rate of 35% and a click-through rate of 15%, surpassing industry standards
Provide expert strategic marketing communications guidance to over 65 team members across 7 departments, significantly boosting project outcomes and achieving a 60% enhancement in organizational project delivery efficiency

Education

2012

University of North Carolina - Wilmington

Bachelor of Arts in Communication Studies

Minor: Spanish

Certificates

Google Analytics
Google Ads Display
Google Ads Search
Google Ads-Measurement

Twitter Performance Ads Specialist
Hubspot Digital Marketing Certification
Hubspot Digital Advertising Certification
Meta Certified Digital Marketing Associate
Meta Certified Media Planning Professional